Philips Ambient Experience will render six pieces of original, stylised Disney animation – created specially by Disney animators for use in hospitals with clinical guidance from Philips – intended to reduce fear and anxiety often felt by a child in the MRI process. Philips will investigate how Philips Ambient Experience – using a series of animated stories, including some of Disney’s most beloved characters, – can improve the patient and clinician experience during pediatric MRI procedures. It is the first time Disney has collaborated as part of a clinical research project of this kind. Philips’ clinical research project will commence this summer in six hospitals across Europe and the results of the pilot project will be completed later this year. Amsterdam, the Netherlands – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, and The Walt Disney Company EMEA today announced they are teaming up to test the effects of custom-made animation, including specially-made Disney stories, within Philips Ambient Experience, a solution that integrates architecture, design and enabling technologies, such as dynamic lighting, video projections and sound, to allow patients and staff to personalize their environment to create a relaxing atmosphere.
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